Well we are two weeks into being live and it is a learning experience as so often is the case with new projects.  Some of the channels fell right into place, I never realized the intricate nature of social marketing and though it is still new I can see already that the main thing is to find away into new social circles.

Anybody got any ideas on how to expand a brand into new circles so others can find out about it?

I have also noticed a need for patience in that you want to throw all these new things at the small amount of subscribers you have but you can't or you will just push them away, its kind of like fishing in that you have to lure people slowly and hope that you effect enough change in that person that thye tell two friends and so on.

This is however a great time to learn the ropes and that is pretty much what we are trying to do.